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InvestmentsIPOBAG Convergence IPO

BAG Convergence IPO

SME

Open Date

30 Sep 2025

Close Date

3 Oct 2025

Min Investment

₹ 2,78,400

Lot Size

1,600

Issue Size

₹ 48.72 Cr

Price Range

₹ 82 - ₹ 87

Subscribed

1.24 x
status

This IPO is now Live.

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IPO Timeline
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IPO Offer Start
30 Sep 2025
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IPO Offer Ends
3 Oct 2025
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Allotment Finalisation
6 Oct 2025
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Refund Initialisation
7 Oct 2025
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Non-Institutional Buyers (sHNI)
7 Oct 2025
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Listing of Shares
8 Oct 2025
IPO Subscription Details as on 6 Apr 2026, 04:45 AM
Qualified Instituational Buyers (QiB)
1.38 x
Retail
0.74 x
Total
1.24 x
Non-Institutional Buyer (bHNI)
3.02 x
Non-Institutional Buyer (sHNI)
0.54 x
Note: This information is provided for general guidance only. Dates may be subject to change.
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About the Company
The company was founded with the vision of becoming a key player in the digital media space, starting its journey in 2007 with the launch of its first website, news24online.com. Soon after, the company introduced a Hindi version, hindi.news24online.com, to cater to a wider audience. Expanding into the entertainment space, the company launched e24bollywood.com, covering Bollywood news and updates. Initially, the company relied on Google AdSense for ad revenue, but as it grew, content aggregators like Times Internet Limited (TIL), Daily hunt and direct clients including government agencies helped generate additional income and build brand recognition. The company has constantly adapted to technological advancements to stay relevant in the competitive market and shifting user preferences. Initially, the company's websites were desktop-focused, but with the rise of smartphones and mobile internet, it shifted focus to mobile users. The company also developed mobile apps viz. News24, E24 to offer a more personalised experience to readers. The company is focused on expanding its business in the coming years, including launching new digital channels, building custom CMS systems and podcasts. The company is also growing in regional markets, especially in the Hindi-speaking areas, as demand for video content is rising. The company has entered into the Connected TV (CTV) space by partnering with Samsung India Electronics Pvt. Ltd. via TV PLUS Agreement dated November 11, 2024 for preinstallation of its apps in their TVs. Today, the company is a growing digital media and technology company focused on delivering various form of content to all kind of screen. The company's focus is on creating engaging content, optimising for mobile users, and expanding presence on new platforms like CTV to stay ahead in the digital world.
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Founded In

2007

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CEO

Vijender Negi

Financials of Bag Convergence IPO

Income Statement
Balance Sheet
Cash Flows
Total Income
Total Expenses
Total Profit
Key Performance IndicatorsMar 2023Mar 2024Mar 2025
Operating Revenue2,477.802,991.713,563.35
Other Income17.9041.1121.79
Total Income
2,495.703,032.823,585.14
Total Expenses
1,846.331,944.872,185.68
Profit Before Tax641.781,083.751,264.05
Total Profit
499.02805.23940.66

All figures are in lakhs (₹)

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Utilisation of Proceeds

All figures are in lakhs (₹)

PurposeAmount
The company plans to expand its digital media operations by launching new digital channels, custom Content Management System (CMS) and websites, mobile applications and podcasts, and entering new regional markets at the micro level. The expansion includes capital expenditure for website offerings and social media platforms like YouTube, X, Instagram, Facebook, along with operating expenditure for expanding website offerings including News 24 Hindi, News 24 English, E 24 Hindi, and proposed News 24 Sports website. The company also plans to invest in SEO & Technology team and Sales & Corporate team. Additionally, operating expenditure for expanding social media platform offerings includes content for News 24 Hindi, E 24, News 24 Sports, and regional channels for various Indian states. The company aims to form partnerships with top digital platforms like Google and Connected TV with Samsung to reach more people and clients while providing better experience through their platforms.1,349
The company proposes to acquire and produce content for its websites and social media platforms like YouTube, Facebook, Instagram and X through partnerships with expert outside agencies. This includes partnering with bloggers, influencers and content creators to provide original and engaging content, acquiring licenses for rights to use copyright content such as articles, videos, chats, audio, music, engaging audience/users to create and share their content thereby enhancing user engagement, production of content which suits the preferences and behaviours of the audience of different states in India including localized content in regional languages, and live events and collaborations with celebrities, content creators, influencers and brands. The content acquisition and production strategies aim to offer compelling and relevant content that resonates with audience, drives traffic, and boosts user engagement along with revenue growth.1,329
The company proposes to invest towards brand building expenses for enhancing visibility and awareness of its brands across various mediums such as TV, Digital, Print, Radio, and Out-of-home (OOH). The company has created brands in both websites and social media platforms and plans to continue investing in existing and upcoming brands. The branding activities help in retention and promotion of audience loyalty. The company engages in paid marketing efforts to attract new audience and retain existing ones. The brand building expenses include digital platforms like publishers, social media, search engine marketing, posts, polls and quiz, hashtags, influencer & celebrity collaboration, paid advertisement, television channels, radio FM stations, print newspapers & magazines, and out of home hoardings.500
The company proposes to deploy the balance net proceeds towards general corporate purposes. The general corporate purposes include funding growth opportunities, strategic initiatives, technological advancements, joint-ventures, partnerships, marketing, meeting exigencies and expenses incurred by the company in the ordinary course of business. The company may also utilize the net proceeds towards other expenditure in the ordinary course of business as considered expedient and approved periodically by the Board, subject to compliance with necessary provisions of the Companies Act. The quantum of utilization of funds towards each purpose will be determined by the Board based on business requirements from time to time.-
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  • Leadership position: The company owns News24 and E24, both prominent channels in their respective fields, with News24 delivering trusted news and E24 focusing on Bollywood and entertainment. News24 is known for its timely, reliable news coverage across both national and regional levels, with a strong presence in Hindi-speaking regions, while E24 keeps viewers entertained with the latest celebrity gossip, interviews, and film updates. Both channels have successfully expanded their reach beyond TV through BAG Convergence Private Limited, building a solid digital presence on platforms like YouTube, Facebook, and Instagram.
  • Experienced promoter and senior management team: The company is led by Anuradha Prasad Shukla, the founding promoter and Chairperson and Managing Director. Mrs. Anuradha is a renowned media personality who started her career in the electronic media at Press Trust of India (PTI) in January 1987 and has experience of more than 3 decades in the Media Industry. The company has a qualified management team, with industry experience in the services offered. The stable, senior management team has helped successfully implement development and operating strategies and provide quality service to customers over the years.
  • Strategic Partnerships: The company has entered into agreements with various partners including Eterno Infotech Private Limited (Dailyhunt), Times Internet Limited (TIL), Taboola, Facebook, Google, Inshorts, and Shareit for publicizing content. The company has recently signed an NDA with Samsung for CTV and is in talks with some big OTT players. These partners are in the field of content aggregation and monetisation. By teaming up with other businesses, the company can distribute content across various platforms, reaching new and diverse audiences. Growing business through Partnership Agreements is an ongoing strength with partnerships having validity ranging from October 2025 to February 2026.

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