In 2016, four former Flipkart employees – Lalit Keshre, Harsh Jain, Ishan Bansal, and Neeraj Singh – embarked on a mission to simplify investing. In 2017, they started Groww as a direct mutual fund distribution platform. In 2020, responding to user demand, the company added equities to its offerings. In the same year, it launched digital gold, ETFs (exchange-traded funds), intraday trading, and IPOs (initial public offerings).
In 2021, the company made a major acquisition by purchasing Indiabulls AMC for Rs 175 crore, with Rs 100 crore from cash equivalents. In 2023, Groww acquired a 100% stake in Indiabulls AMC and rebranded it as Groww AMC.
Moving to the current offerings of Groww AMC, you will find schemes under the debt, equity, and hybrid categories. Here are the details.
Equity Funds:
Debt Funds:
- Groww Liquid Fund
- Groww Short Duration Fund
- Groww Dynamic Bond Fund
- Groww Overnight Fund
Hybrid Funds:
As of March 2024, combining all the above schemes, Groww is managing assets worth around Rs 658.50 crores. Let's now look at the management and other details.
Mr. Varun Gupta is the CEO of this
AMC, whereas Mr. Hemant Zaveri is the compliance officer and Mr. Krishnam Thota is the investor service officer. Groww AMC is sponsored by Groww Invest Tech Pvt. Ltd. The registrar and transfer agent for this company is KFin Technologies Ltd., whereas the fund house custodian and accountant are HDFC Bank Ltd. The statutory auditor of the Groww AMC is M/s S.R. Batliboi & Co.
Investing in Groww Mutual Funds can be advantageous for the following reasons.
- Professional Management: Groww mutual fund managers conduct thorough research and analysis to select securities that align with the fund's objectives. This professional oversight can be particularly valuable for investors who lack the time or knowledge to manage their investments actively.
- Diversification: Groww MF pools money from several investors to invest in an array of securities. This diversification helps spread risk, as the performance of any single security has less impact on the overall portfolio.
- Liquidity: Groww mutual funds offer high liquidity. They allow you to transact in securities at the fund's net asset value (NAV) at the end of each trading day. That means you can easily convert your investment into cash when needed. Unlike other investment vehicles, mutual funds do not require a long-term commitment; long-term investment is recommended for a disciplined approach.
- Investment Philosophy: The investment philosophy of Groww Mutual Fund is built upon the pillars of transparency, simplicity, customer centricity, and consistent wealth creation. They focus on identifying investment opportunities where growth is aligned with strong fundamentals.
- Diversified Investment Options: With Groww AMC, there is a mutual fund scheme for virtually every investment objective and risk tolerance. Whether you are looking for aggressive growth, steady income, or capital preservation, a fund is designed to meet your needs. For example, if you are aiming for higher returns and have a high-risk profile, you may opt for the Groww Nifty Smallcap 250 Index Fund. Similarly, if you are a conservative investor and don't want to take high risks, you may choose Groww Liquid or other Debt Funds.
- Convenience: Mutual funds offer convenience. Once you select a fund, the fund manager handles the day-to-day management. The Groww AMC provides regular updates on the fund's performance and holdings. There is also an option for automatic dividend reinvestment. Capital gains allow your investment to grow without any additional effort.
- Tax Benefits: Some of the Groww funds allow you to save on taxes. For example, their equity-linked savings scheme will enable you to save up to Rs 1.5 lakhs. Not only that, ELSS, alongside equity-oriented funds, offers tax-exempt gains up to Rs 1 lakh, and anything above that will be taxed at the rate of 10%.
Investing in a Groww mutual fund is suitable for diversification and long-term wealth creation. Their expert fund managers channel the capital parked at Groww AMC into a portfolio comprising meticulously selected assets. For example, when you invest in
Groww Value funds, your capital is spread across
HDFC Bank,
Sate Bank of India,
NTPC,
ICICI Bank and many more. Now suppose, if for any reason NTPC is not performing but the other assets are, then in this case, you will still make balanced returns.
Not only that, if you believe the market would continue to fluctuate for the long term but you don't want much variation in the return, you can opt for Groww's debt fund. You may invest in the Groww Dynamic Bond Fund or the Groww Short Duration Fund. The debt funds of this AMC primarily invest in government bonds, treasury bills, and so on.
Additionally, Groww AMC operates under the purview of the Securities and Exchange Board of India. That means it is mandatory for this AMC to regularly update investors and other involved parties regarding changes in AUM, the addition of new assets to the portfolio, changes in fund managers, and so on.
Remember, since the returns of Groww schemes are market-linked, it is important for you to keep track of events such as budget declarations, trade policies, changes in interest rates, and inflation that can impact the performance of the portfolio. Thus, before investing, conduct your research and invest as per your goals and risk tolerance level.
Investing in Groww mutual funds has been made easier than ever before. Dhan lets you invest in Groww mutual funds with just a few taps on their mobile application or website.
Here are the steps involved:
- Step 1: Go to the App Store (iPhone) or Google Play Store (Android) and search for 'Dhan App.' Click 'Install.'
- Step 2: Open the 'Dhan' app and share your contact details for registration and One-Time Password (OTP). Tap 'I'm Ready to Trade', copy and paste the OTP received, and tap 'Proceed Ahead' to finish onboarding.
- Step 3: Enter your email ID and set your MPIN to protect yourself from unauthorized transactions.
- Step 4: Complete the KYC by providing your Aadhar number, date of birth, and PAN. With this process, you can open a demat account.
- Step 5: Go to the 'Mutual Funds' section and search for the top Groww mutual fund scheme. Review your options and choose one based on your risk tolerance. Once you click on the fund name, you will be provided with the scheme's asset under management, net asset value, and historical returns.
- Step 6: Choose whether to invest in a Groww lump sum plan or SIP. For a lump sum, enter the amount only. For the latter, you must provide the day of the month you want your contribution to be debited from your registered bank account.
- Step 7: Pay by choosing one of the many digital payment options. You will receive a transaction confirmation SMS along with an OTP.
- Step 8: Once the transaction is processed, you can keep track of the NAV movement and compare the returns with its benchmark. If your objective changes and the current scheme does not align, you can redeem or switch the scheme with just a few taps.
If you are a first-time investor, you should be aware of investment modes like Groww SIP and lumpsum. The Groww SIP plan lets you invest small amounts regularly, either monthly or quarterly. This method helps you take advantage of rupee cost averaging and the power of compounding.
On the other hand, a lump sum investment involves investing a large amount of money all at once. This can be beneficial when the market is down, as you can buy more units at lower prices.
When investing in mutual funds, evaluating the potential returns to plan effectively for future goals is crucial. Calculating these returns manually can be time-consuming and error-prone. To simplify this process, you can use
Groww SIP calculator. By entering the investment amount, expected rate of return, and investment duration, the calculator provides an estimated return, making planning easier and more accurate.
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