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Firstcry (Brainbees Solutions)

FIRSTCRY Share PriceRetail

₹ 179.12

8.30 (4.86%)profit
as on 03 Sep 2026 at 01:16 PM
views3.6K
portfolio1.2K
analyst50% Buy
Overview
Pros & Cons
News
History
Fundamentals
Investment Returns
Technicals
Financials
Balance Sheet
Cash Flow
Corporate Actions
Peers

Firstcry (Brainbees Solutions) Share Price Today

Today Firstcry (Brainbees Solutions) opened at 172.40 while its previous close was at 170.82. In todays trading session FIRSTCRY reached a high of 181.28 and low of 171.01. The average traded price for today is 176.58. The 50 DMA stands at 208.31 and 200 DMA is at 242.71. Looking at intraday trend, the stock is in Uptrend.

50 DMA: 208.31200 DMA: 242.71
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FIRSTCRY Stock Performance

Markets Today

High

181.28

Low

171.01

Open at

172.40

Prev Close

170.82

Volumes

1,26,61,742

Avg Price

176.58

Lower Circuit

136.66

Upper Circuit

204.98

Last Traded Details

Quantity

69

Time

13:16:43

Price Movement

171.01181.28
4.74%Loss
down side
up side
1.19%Profit

Historical Performance

3 M High

237.95

3 M Low

168.15

1 Yr High

438.70

1 Yr Low

168.15

3 Yr High

734.00

3 Yr Low

168.15

5 Yr High

734.00

5 Yr Low

168.15

1-Year Performance

168.15438.70
6.52%Loss
down side
up side
59.17%Profit
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FIRSTCRY Pros and Cons

byfuzz AI

ESOP costs halved from ₹596 Cr to ₹296 Cr from Q1 FY26 to Q1 FY27, significantly easing non-cash expenses.

Gross profit margin recovered from 34.8% to 36.5% from Q3 FY26 to Q1 FY27, showing improved pricing discipline.

Offline GMV grew from ₹4,624 Cr to ₹5,316 Cr from Q1 FY26 to Q1 FY27, proving steady store network traction.

International average order value rose from ₹8,336 to ₹9,134 from Q1 FY26 to Q1 FY27, reflecting stronger premium basket sizes.

Advertising spend fell from 8.5% to 7.7% from Q1 FY26 to Q1 FY27, demonstrating better marketing efficiency.

Adjusted EBITDA margin slipped from 6.3% to 4.2% from Q3 FY26 to Q1 FY27, signaling top-line growth outpacing cost control.

India Multi-Channel segment margin contracted from 5.7% to 1.2% from Q3 FY26 to Q1 FY27, highlighting domestic profitability pressure.

Indirect expenses rebounded from 6.0% to 7.6% from Q3 FY26 to Q1 FY27, adding operational cost volatility.

Loss after tax widened from ₹384 Cr to ₹440 Cr from Q3 FY26 to Q1 FY27, showing ongoing bottom-line challenges.

International segment results improved from -₹374 Cr to -₹229 Cr from Q3 FY26 to Q1 FY27, but remain negative and drag overall profits.

fuzz Insights
Positive

Globalbees is finally covering its fixed costs through scale.

Positive

Faster stock turnover is directly releasing trapped cash.

Neutral

Factory cash flow is healthy, but accounting losses keep growing.

Neutral

Domestic profits are collapsing while overseas losses slowly shrink.

Negative

Marketing savings are being swallowed by rising administrative costs.

Negative

Domestic margin collapse is dragging down group profitability.

FIRSTCRY Analyst Rating

Buy

Analysts have suggested that investors can Buy this Stock

- By Refinitiv from 6 analysts

Buy

50%

Hold

16.67%

Sell

33.33%

Get forecast for Price, ROA & ROE based on analyst ratings.

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FIRSTCRY Latest News

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FIRSTCRY Share Price History

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FIRSTCRY Fundamentals

Company Valuation

Market Cap (₹ Cr.)

9,351

PE Ratio

-49.40

PB Ratio

1.85

Dividend Yield

-

ROE

-5.02%

ROCE

-1.09%

Book Value (₹)

92.59

Face Value (₹)

2.00

Analyse FIRSTCRY with 12+ custom fundamentals and financial ratios.

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Share Holding Pattern

Held ByJun 2025Sep 2025Dec 2025Mar 2026Jun 2026
Promoters
0.00%0.00%0.00%0.00%0.00%
Domestic Institutional Investors (DII)
18.66%21.04%21.97%23.67%22.71%
Foreign Institutional Investors (FII)
7.03%5.22%4.01%3.52%3.61%
Public Investors
7.83%8.27%9.12%8.80%10.16%
Government
0.00%0.00%0.00%0.00%0.00%

Promoters

Domestic Institutional Investors (DII)

Foreign Institutional Investors (FII)

Public Investors

Government

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Firstcry (Brainbees Solutions) Return Calculator

You have invested
Investment Period

Current value of ₹1,00,000 invested 3 years ago, as on today

₹ 0

Loss

₹ 1,00,000 (71.72%)

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Note: Past profits do not guarantee future returns.

FIRSTCRY Investment Returns

1 Week

1 Month

3 Months

6 Months

9 Months

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FIRSTCRY Technicals

Moving Averages

PeriodSimpleSignal
5-SMA180.93Bearish
10-SMA187.54Bearish
20-SMA198.73Bearish
50-SMA208.31Bearish
100-SMA219.96Bearish
200-SMA242.71Bearish

Technical Indicators

IndicatorValueAction
RSI(14)13.57Oversold
ATR(14)6.55Volatile
STOCH(9,6)5.10Oversold
STOCH RSI(14)0.00Oversold
MACD(12,26)-2.69Bearish
ADX(14)26.37Strong Trend

Summary of Technical Indicators for FIRSTCRY

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Margin on FIRSTCRY

Order TypeMargin to PayLeverageQuantityTrade ValueMargin AmountActions

*Calculated on NSE. Applicable on all exchanges. Margins are subject to change from time to time or may be withdrawn under volatile market conditions. Intraday Orders are square-off automatically at 03:19 pm on NSE / BSE or on hitting 80% of margin utilisation (whichever earlier).

FIRSTCRY Financials Summary

View By:
Revenue
EBITDA
Net Profit
EPS
Revenue

In Crores

Jun 2025Sep 2025Dec 2025Mar 2026Jun 2026
1,9112,1372,4812,2042,153

FIRSTCRY Financials

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Income Statement

In Cr

Quarterly StatementJun 2025Sep 2025Dec 2025Mar 2026Jun 2026
1,9112,1372,4812,2042,153
Expenses1,8362,0402,3432,1162,065
75971378788
Operating Profit2759804641
Operating Profit Margin %1%3%3%2%2%
Other Income4838574147
Interest4040393637
Depreciation1019910410494
-66-41-6-54-43
Tax %-0%-22%-605%10%-3%
Net Profit-67-51-39-48-44
EPS-1-1-1-1-1

Balance Sheet

In Cr

Yearly Balance SheetMar 2022Mar 2023Mar 2024Mar 2025Mar 2026
6,1977,1207,5108,8589,029
Fixed Assets2,2133,5333,8683,6092,805
Current Assets3,7013,0033,0544,5324,561
Capital Work in Progress42271720
Investments00551,994
Other Assets3,9433,5603,6375,2370
6,1977,1207,5108,8589,029
Current Liabilities9111,2051,5692,0702,129
Non Current Liabilities9981,7152,1501,5081,545
4,2884,2003,7925,2804,827
Reserve & Surplus3,4403,3683,0824,6454,730
Share Capital8182829797
Minority Interest760743621539529

Cash Flow

In Cr

Yearly Cash FlowMar 2021Mar 2022Mar 2023Mar 2024Mar 2025
Operating Activities-67-132-399-42-83
Investing Activities-445-49130463-1,438
Financing Activities718644-51821,431
Net Cash Flow20622-146102-91
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Corporate Actions

DateCorporate ActionInformation
13th Aug 2026, Thursday
QUARTERLY RESULT ANNOUNCEMENTStock Result
Q1 FY 26-27 Results
info
26th May 2026, Tuesday
QUARTERLY RESULT ANNOUNCEMENTStock Result
Q4 FY 26-27 Results
info
13th Feb 2026, Friday
QUARTERLY RESULT ANNOUNCEMENTStock Result
Q3 FY 25-26 Results
info
14th Nov 2025, Friday
QUARTERLY RESULT ANNOUNCEMENTStock Result
Q2 FY 25-26 Results
info
13th Aug 2025, Wednesday
QUARTERLY RESULT ANNOUNCEMENTStock Result
Q1 FY 25-26 Results
info

The above dates are ex-dates.

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Check FIRSTCRY latest Company Filings, Investor Presentation & Conference Call details.

Read Now

FIRSTCRY Revenue Growth

All values are in Crores

Revenue

Profit

Loss

Financial YearRevenueRevenue GrowthNet ProfitProfit Growth
FY 2025-262,903
10.1% profit
109
81.93% profit
FY 2024-252,637
16.36% profit
60
196.27% profit
FY 2023-242,267
-14.17% Loss
-62
60.23% profit

Top Mutual Funds Invested in FIRSTCRY

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FAQs on FIRSTCRY

Firstcry (Brainbees Solutions) share price as of today is ₹ 179.12 as on 03 Sep 2026 at 01:16 PM.
The 52W high of Firstcry (Brainbees Solutions) is ₹ 438.70 and 52W low is ₹ 168.15 as of 03 Sep 2026 at 13:16.
The past returns of Firstcry (Brainbees Solutions) share are -
  • Past 1 year: -50.37%
  • Past 3 years: -71.72%
  • Past 5 years: -71.72%
The PE and PB ratio of Firstcry (Brainbees Solutions) stands at -49.40 and 1.85 respectively as on 03 Sep 2026 at 13:16.
The EPS of Firstcry (Brainbees Solutions) is -0.64 for the quarter ended Jun 2026 and -2.90 for the financial year 2025-26.
The shareholding pattern of Firstcry (Brainbees Solutions) is as follows:
  • DIIs - 22.71%
  • FII - 3.61%
  • Promoters - 0.00%
  • Public Investors 10.16%
  • Goverenment - 0.00%
Yes, you can buy shares of Firstcry (Brainbees Solutions) online by opening Demat account with Dhan.
If you are a Dhan user already, you can buy Firstcry (Brainbees Solutions) stocks from Dhan Trading App or Web Trading Platform. If you are new to Dhan follow the below steps:
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  2. Navigate to the “Money Tab”
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  4. Search for Firstcry (Brainbees Solutions) share
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